4K movie upgrades can go to Google Play Movies

<pre><pre>4K movie upgrades can go to Google Play Movies
If you've purchased a few movies from Google Play Movies, you can qualify for a free 4K upgrade in the future. In the Play Movies app for Android, evidence is found that Google is planning to roll out an image shot to existing titles, so you might not have to pay again for movies you've already bought at 1080p.
As noted by Android Police, the latest version of the Play Movies app refers to 4K upgrades in different places in the code, as well as a message "Enjoy this higher quality on any supported 4K device", which would suggest that 4K soon is available .
Of course, Google Play Movies is lagging behind Apple and its iTunes library here – 4K HDR movies were rolled out in iTunes in 2017 before the Apple TV 4K appeared. Customers who had already purchased high-definition content received free upgrades for 4K.

The price of 4K

Whether Google will give its users a free 4K upgrade of HD or even SD content, if available, remains to be seen. There is no official word from Google about the staggered resolution or how it will work exactly between the various features that Google owns (including YouTube).
Many new movies are already available on Google Play Movies & TV in 4K resolution, but this upgrade refers to titles that were only available in HD so far. Of course, a 4K compatible device is also required for playing movies and TV programs in 4K.
There has been some talk that Google is getting ready to break down Google Play branding together, switching everything to YouTube – just as Google Play Music is slowly merging with YouTube Music. We will have to wait and see if this happens, but it seems that 4K is absolutely on the cards.

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